The album's cover art shows Robinson lying face-down in a meadow of flowers. The name Nurture was chosen for its similarity with the word "nature," as Robinson hoped to "give people the feeling of nature," as well as the " nature versus nurture" problem, "to make feel like they can change the way they think of themselves and improve themselves." Cover art and album title Īlong with the name Nurture, Robinson had also considered the name Only Hope for the album, though Nurture was more appealing to him. On April 12, 2021, Porter Robinson revealed the titles of all of the tracks on the Nurture album. The release date was later announced to be April 23, 2021. On December 18, 2020, the album was submitted, with Robinson announcing that the album's release would be in "a few months". However, during the COVID-19 pandemic, the release was pushed back, and Robinson replaced some songs and extended the length of the album from 11 to 14 songs. Nurture was originally intended to be released in September 2020. These messages and hints are a signature of Robinson, who frequently hides puzzles and clues in his promotional material, art, and music for his fans to decrypt.
The announcement was made along with a 52-second video that featured cryptic messages and hints, including an obscured Google Maps link, dates, and geographic coordinates.
In January 2020, he announced the album and the first single, "Get Your Wish", from the album to be released the next day. He made it clear that he would not mix music between his name and his alias, and would not play his alias's music while performing under his name (and vice versa). In 2017, Robinson unveiled his Virtual Self project, a eurodance and trance inspired production alias in tandem with a five-track EP. Robinson would later cite Madeon's work with writing and performing his album Good Faith (2019) as a factor in making Nurture 's existence possible. In 2016, Robinson released " Shelter", a collaboration with friend and fellow electronic producer Madeon. From 2015 to 2017, the years following his debut album, Robinson stated that he struggled to create music that he was proud of due to suffering from bouts of depression.
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